¿Cuántos el dinero NASCAR

Is it all worth it?? The amount of cash put forth for the Mexico event blows me away. The teams and owners spend far more time and money on the event than any other. The payback is not there and it's all pretty much to expand the Hispanic fan base within our borders by holding an event south of the border where the attendance is far less than 100k. It has it's pro's and it is a race to watch during the Cup off week, yet it seems so wasteful and greedy to me. I feel that our large US Hispanic population will have it's NASCAR fans with or without this race. So what's next?? New Zealand!!