Tuesday, July 10, 2007

What's Next for Tony & Co?

Being the Michigan native that I am, I have a deep nostalgia for Kellogg's. I recall the very early TV ad's in the early 60's when I was no more than 5 years old. The jingle included "Battle Creek" Mich., where Kellogg's was born and is still located at, which is just southeast of where I grew up and very near Kalamazoo. Now, "Kzoo" as it's often called, is almost cartoonish, or at least the name is and now having lived in various parts of the country I've often heard people say they've heard of Kzoo and they chuckle about it. This little piece of real estate in the Midwest has touched the lives of every single American in one way or another as well as people around the world. The early Kellogg's was nothing more than Corn Flakes... a drab concoction that turns into wet cardboard when milk is added... but that box with the Rooster on it sat on more American breakfast tables than any other cereal ever thought of. It was even synonymous with the early "Lassie" episodes. Later came "Snap, Crackle and Pop". How could you not like these little guys? My siblings and I would hush each other to hear their little voices under the milk. Then Kellogg's decided to sweeten the Corn Flake and along came "Tony the "They're Great!!!" Tiger".

Kellogg's has been part of NASCAR for ages and I can't stop but wonder what driver will be next to represent them. I've always had a bit of resentment that Kyle Busch has had them for as long as he has and after his most recent outrage towards his so called estranged teammates at HMS, I have a sense of gratitude that this piece of my childhood and an American icon is about to move on to bigger and better things that it so deserves. Is it likely they will stay with Hendrick, and if so what will become of them? Perhaps they can and will move on to another team. They certainly have the resources... Ginn Racing needs a few good sponsors.... hmmmm. I sure hope they don't follow Shrub to DEI!!!

2 comments:

Mike said...

It's an interesting point. Kellogg's has been lost in the Jr to Hendrick shuffle. It would be nice if they went from one Busch(Kyle) to another Busch (title sponsor) Series.

Nascar and the Canadian Curmudgeon said...

They have been lost in the shuffle which is a shame for such a long time sponsor...Ginn might be a good alternative